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Posts tagged ‘hate heart disease’

Thought for the week – How can we fight disease?

I saw an advert on TV last night for the British Heart Foundation (an organisation which educates on and researches into heart disease). In this advert the organisation has adopted kind of terminology which has for a long time been associated with cancer charities. We are told by everyone in the advert that they HATE heart disease, and we are urged to donate to the fight. I wonder if I am the only one whose heart sinks at this wording.
There must be something in us that this way of describing a disease appeals to immensely. (more…)